India’s health and wellness landscape is undergoing a significant transformation, with growing momentum around preventive healthcare, holistic wellbeing, Ayurveda, digital health and wellness tourism, according to a new ASSOCHAM-TechSci Research report.

The Ayurvedic products market in India is projected to grow from USD 8.12 billion in 2024 to USD 22.37 billion by 2030, registering a CAGR of 18.4%, while the country’s medical tourism market is expected to expand from USD 9.01 billion in 2024 to USD 16.76 billion by 2030, growing at an 11% CAGR, according to the knowledge report titled “Towards a Healthier India: Building a Culture of Preventive & Holistic Wellness.”

The report was released at the 4th ASSOCHAM Health & Wellness Summit 2026, where policymakers, healthcare leaders and industry representatives discussed India's transition from a predominantly treatment-oriented healthcare model towards prevention, holistic wellbeing and an integrated health and wellness ecosystem.

Dr. M. Srinivas, Hon’ble Member, NITI Aayog, highlighted the potential for India to expand its presence in wellness and medical value tourism.

“There is an immense potential for the wellness, medical value tourism for the country. Half a billion, few billions is not a thing. I think we need to go beyond those countries which are very small countries and doing a good work and getting a lot of money,” he said.

Dr. Srinivas called for a shift from an illness-centric model towards a broader wellness-oriented approach.

He also called for increased investment in research and development, digital health and artificial intelligence within the AYUSH ecosystem. Dr. Srinivas proposed the concept of “Corporate Health Responsibility” alongside corporate social responsibility (CSR), urging greater industry participation in improving population health and contributing to the vision of Viksit Bharat 2047.

Delivering the keynote address, Dr. Ramanand N. Shukla, CEO, National Accreditation Board for Testing and Calibration Laboratories (NABL) said, “The future of Indian healthcare as I see will not be defined only by how advanced our treatment is, it will be defined by how much the world trusts the evidence behind the treatment.”

Anil K. Agarwal, Past President, ASSOCHAM, said, “A healthy workforce is not merely a social responsibility, it is an investment in human capital, productivity and India's competitiveness.”

Dr. B.K. Rao, Chairman, ASSOCHAM National Health & Wellness Council and Emeritus Consultant, Sir Ganga Ram Hospital, said, “India stands at a unique crossroads. We have the distinct advantage of blending the precision of modern medicine with the ancient wisdom of Ayurvedic and traditional systems.”

Dr. R.K. Yadav, Co-Chairman, ASSOCHAM National Health & Wellness Council and Additional Professor – Nephrology, AIIMS Delhi, said, “True development is not only about economic prosperity, it is about creating a healthier, better educated, and more sustainable society. We therefore need to move from a culture of treating illness to preventing illness,” he said.

Saurabh Sanyal, Secretary General, ASSOCHAM, who expressed gratitude to the speakers, panellists, industry leaders, healthcare professionals, policymakers and participants for their contributions to the discussions.