Jenburkt Wellness, the consumer-wellness division of Jenburkt Pharmaceuticals announced the launch of Zixa Strong, a high-performing pain-relief range that delivers fast-acting and long-lasting relief from muscle and joint pains. Created using an innovative, scientifically advanced oil-in-water FlashMicelle technology, Zixa Strong promises to create a revolution in the pain relief category with its non-greasy, quick-absorption mechanism and unique formula for immediate pain relief, the company said in a release.

The organization has introduced an advanced FlashMicelle technology which is a combination of ultra-rapid mixing techniques, and a uniquely powerful approach to modify the structure of oil-based formulations to improve their therapeutic efficacy substantially. The natural, pure active ingredients are encapsulated within the all-powerful Micelle to ensure quick absorption and rapid pain relief.

"Every fifth person is likely to be suffering from some kind of pain, according to a study by the World Health Organization's Global Burden of Disease. With a long experience and expertise in pain management, at Jenburkt Wellness, we were inspired to pioneer a scientifically-advanced, natural and skin-friendly pain relief range powered by FlashMicelle Technology. Zixa Strong is our very first digital direct-to-consumer over-the-counter (OTC) brand, and we are privileged to create highly-effective powerful products that can relieve pain. We plan to add multiple products to the Zixa range over the course of this year." - said Ashish Uttam Bhuta Chairman and Managing Director Jenburkt Pharmaceuticals Limited.

Traditionally, there are two completely different routes to treat pain. Apply something hot or apply something cold. Zixa Strong is a dual-action analgesic that provides both heat and cold therapy to the affected areas at the same instant! Additionally, Zixa Strong is composed of natural (plant-based) ingredients without the addition of any artificial preservative, additive, color, silicones, parabens or synthetic fragrances.

"The formulation is designed to provide skin safety - without any risk of skin irritation. The safety of this natural product allows frequent & prolonged use making it a uniquely high-performing analgesic," shares Dr. Ambrish Srivastava, Physician & Clinical Consultant with over 3 decades of experience.

Zixa Strong is now available in 3 variants:

Fast-Acting Pain Relief Gel (55 gm - MRP Rs. 306)

Innovative Pain Relief Roll-On for on-the-go relief (55 gm - MRP Rs. 315)

Fast-Acting Pain Relief Spray (75 ml - MRP Rs. 324).