Neuberg Diagnostics appoints MS Dhoni as brand ambassador
Healthcare

Neuberg Diagnostics appoints MS Dhoni as brand ambassador

This year, the company plans to set up more than 200 labs and 3000 collection centres across the world and has ended FY 21 with a revenue of Rs 800 crores

  • By IPP Bureau | August 24, 2021

Neuberg Diagnostics, India’s fourth-largest diagnostics lab chain, announced that it has appointed ace cricketer, MS Dhoni, as a brand ambassador for the next two years. He will advocate for Neuberg’s health and wellness campaign and convey its efforts towards empowering every citizen with better and affordable healthcare.

MS Dhoni said, “The leaders at Neuberg are committed to providing affordable healthcare across India. It is a promising brand, and it’s a pleasure to be associated with the team and their various programs aimed at providing access to quality and affordable healthcare. Amidst the COVID-19 pandemic, they have taken up the campaign to raise awareness about health and wellness across age groups. I personally feel that these efforts are important and deserve to be advocated.”

Aishwarya Vasudevan, Group Chief Operating Officer, Neuberg Diagnostics, said, At Neuberg Diagnostics, every action we have taken has been inspired by the company’s vision to make world-class diagnostic services accessible and affordable to all. Over the last few years, we have been successful in introducing innovative solutions and ensuring its access to millions. Our next milestone is to spread the message of getting proactive with health rather than reactive. In line with this, we have curated our awareness campaign on health and wellness. To catapult the reach of this campaign, we could not have found a better-suited role model than MS Dhoni.’’

On the back of growing footprints, the company has been seeing robust growth. In a matter of four years of its inception, with a presence in three continents, the company ended its FY21 with revenues of Rs. 800 crores, and on the back of its differentiated offerings, it is aiming to close FY22 with revenues of Rs. 1000 crores. This year, the company plans to set up more than 200 labs and 3000 collection centres across the world. Dhoni will also enable the company to generate brand recall in newer markets across India as a brand ambassador.

 

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