Revital, one of India's leading multivitamin brands from Sun Pharma, has launched a new integrated marketing campaign featuring Bollywood actor Vicky Kaushal.

The campaign film, titled "Stress Kam. Energy Hardam," features Vicky Kaushal in relatable everyday situations, reinforcing Revital's message that stress can be an overlooked contributor to low energy.

Drawing on research that suggests chronic stress can influence metabolism and the body's energy balance over time, the campaign encourages consumers to adopt a broader understanding of fatigue while underscoring the role of scientifically formulated nutrition in supporting daily energy needs.

Vidhi Shanghvi, Executive Director, Sun Pharma, said, "Consumers today are navigating a fundamentally different reality, where mental demands and everyday stress are becoming just as significant as physical exertion in shaping energy levels. This shift presents an opportunity to redefine the conversation around everyday fatigue and foster a more holistic understanding of energy and well-being.” 

“At Revital, we are committed to staying ahead of evolving consumer needs through science-led innovation and trusted nutritional solutions that help people meet the demands of modern life and maintain everyday vitality,” added Shanghvi.

Akshay Seth, Senior Executive Creative Director, Ogilvy India, said, "The multivitamin category has usually spoken about fatigue through the lens of nutrition or age. As category leaders, we saw an opportunity to shift the conversation towards another everyday reality: the impact of stress.”

The integrated campaign will be rolled out across television, digital platforms, connected TV (CTV), OTT services and social media, enabling the brand to engage consumers through multiple touchpoints.