Dabur India Limited has made its first bold move under the newly launched Dabur Ventures, signing a definitive agreement to acquire a minority stake in RAS Beauty Private Limited, a fast-growing luxury skincare direct-to-consumer brand. The investment is valued at approximately Rs 60 Crore.

 

Founded by Shubhika Jain, her sister Suramya Jain, and their mother Sangeeta Jain, RAS Beauty is a Raipur-based “Farm-to-Face” skincare brand known for its natural, sustainable products. Its portfolio includes face elixirs, serums, and moisturizers infused with essential oils and nature-derived actives, built on strong in-house R&D and manufacturing capabilities. 

 

The company has shown remarkable growth, posting a three-year CAGR of around 75% with an ARR of roughly Rs 100 Crore and impressive gross margins.

 

Dabur India Executive Director – Group Head Corporate Strategy, Abhinav Dhall, said: “We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.”

 

RAS Beauty marks the first investment from Dabur Ventures, which was launched in October 2025 to acquire stakes in high-potential, new-age D2C businesses aligned with Dabur’s long-term strategic vision.

 

Co-founder and CEO Shubhika Jain said: "We have been inspired by Dabur's 141-year legacy of building purpose-led, trusted consumer brands. Dabur has proved that nature, science, and consumer trust can coexist at scale, and that is exactly what we are building at RAS. 

 

"This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values.”