In a scene straight out of a mythological movie, Yamraj was recently seen distributing helmets to bikers in Bangalore and engaging riders in brief awareness interactions to reinforce the life-saving importance of helmet use.
Fret not. That was Fortis Healthcare kicking off a nationwide helmet safety campaign aimed at promoting road safety and preventing avoidable emergencies from two-wheeler accidents. The initiative rolled out across multiple Fortis locations pan-India, in collaboration with local traffic police departments.
In Bengaluru, Fortis Hospitals distributed around 275 branded helmets along with First Aid booklets to riders found without helmets at high-traffic intersections near hospital locations. Special kiosks were set up at these busy zones to ensure smooth engagement.
The Bannerghatta Road drive was inaugurated by Puttegowda, police officer, Mico Layout Traffic Police; the Cunningham Road unit by Prabhakar Reddy, Assistant Commissioner of Police; the Nagarbhavi unit by Preetam D Shreyakar, Inspector; and the Rajajinagar unit by Hanamanth Pawar, Inspector
Speaking on the initiative, Dr Ritu Garg, Chief Growth & Innovation Officer, Fortis Healthcare said, “Our primary objective through this campaign is to raise awareness about the crucial role helmet usage plays in saving lives. With this initiative, we want to remind riders that a simple precaution can prevent life-changing injuries."
"Through this activity, Fortis aims to reach a wide audience across cities and reiterate the urgent need for responsible riding. The campaign underscores the organization’s enduring commitment to public safety and proactive healthcare engagement. At Fortis, we remain committed to promoting community well-being and enhancing emergency preparedness.”
Dr. Ananth Rao, VP & Business Head, Fortis Hospitals, Bengaluru, added, “We witness firsthand the devastating impact of head injuries caused by two-wheeler accidents—many of which could be entirely prevented with the simple act of wearing a helmet.
"This initiative is not just about distributing helmets; it is about safeguarding lives and reinforcing a culture of responsibility on our roads. By combining medical insight with community outreach, we hope to reduce avoidable emergencies and ensure that fewer families suffer the trauma of preventable injuries. At Fortis, our commitment extends beyond hospital walls—we want to keep our communities safe before they ever need critical care.”
The helmet safety drive is a key part of the ongoing ‘Fortis Hai Na’ campaign, which emphasizes preparedness, care, and timely response. With this large-scale effort, Fortis Healthcare reinforces its commitment to community health and safety—taking emergency preparedness beyond hospital walls and into the streets.
