Surya Brasil is accelerating its Indian market expansion following a 30% surge in US sales, launching a new, expanded natural hair care range. The brand is strengthening its presence with increased marketing and a broader, nature-oriented product portfolio.

The timing aligns with the rapid growth of the global natural cosmetics industry, which is projected to reach US$ 74 billion by 2028. Increasing consumer awareness around ingredient transparency and sustainability is reshaping buying behaviour in India, particularly in the hair care segment. Surya Brasil’s expanded range aims to serve both professional salons and conscious consumers looking for effective, plant-based alternatives.

“At Surya Brasil, we have always believed that what you apply to your hair and skin matters,” said Clelia Angelon, Founder and CEO of Surya Brasil. “India has been an inspiration to us through Ayurveda, and expanding our portfolio here feels both strategic and meaningful.”

Surya Brasil is leveling up its clean beauty game. As part of their latest expansion, they've dropped a full squad of hair care and treatment essentials designed to build your ultimate "clean" routine.

The new lineup features everything from the Color Fixation and Hair Therapy ranges to the Balanced Cleansing Shampoo and Nourishment & Protection Conditioner. They're also introducing Brazilian Vegetable Keratin, the Force line, and the Bio Finishers collection. Plus, they’ve added Henna Clean and Henna Force—heavy hitters focused on boosting scalp health and strengthening your hair from the roots down.

The flagship product Henna Cream remains at the centre of Surya Brasil’s India strategy. Formulated with up to 98% natural ingredients, the product offers full grey coverage while nourishing and strengthening the hair. Free from harsh chemicals such as ammonia and its by-products, including ethanolamine and triethanolamine, as well as PPD, Surya Brasil is aiming for a considerable market penetration in the natural hair care category with this flagship product.

With manufacturing headquartered in São Paulo and operations in Houston and Milan, Surya Brasil brings international quality standards and long-standing clean beauty credentials to the Indian market. The company says it remains committed to ethical formulations, responsible sourcing, and long-term investment in the region.