Elanco Animal Health announced the appointment of Rajeev (Bobby) Modi as the company’s executive vice president U.S. Pet Health and Global Digital Transformation. He will join the company on March 14 and will serve on the company’s executive committee.

Modi most recently served as vice president and general manager of Enhancers and Components at Conagra Brands where he was responsible for the company’s substantial Grocery business, positioning it for profitable growth. Modi brings two decades of increasing responsibility and expertise in marketing and sales, building and growing brands for companies like Procter & Gamble and J.M. Smucker. During his tenure at J.M. Smucker, Modi led the company’s pet portfolio transformation and marketing and had responsibility for the pet strategy and growth, e-commerce and innovation.

“Elanco is a company that is building and becoming a global animal health leader, delivering on our commitments and continuously strengthening our value proposition,” said Jeff Simmons, president and CEO, Elanco Animal Health. “Bobby’s proven track record of accelerating and expanding growth of existing portfolios and knowledge of our customers and pet owners make him ideally suited to lead the U.S. Pet Health business capitalizing on this attractive, growing market.”

“Watching Elanco over the years, I have been inspired by the company’s deep, purpose-driven culture and energized by the robust pet health portfolio addressing some of pet’s greatest challenges,” Modi said. “I’m excited to join a passionate and proven team, with capable leaders, all unified behind a strong purpose. Together, we can build on unlocking a tremendous amount of good for pets, people, the planet, and ultimately the Elanco enterprise.”

Modi holds a bachelor's degree in Chemical Engineering from University of Cincinnati and a master’s degree in Marketing, Management Strategy and Finance from Northwestern’s Kellogg School of Management.