Loop's health assurance model drives 200% YoY premium surge across 1000 companies
Healthcare

Loop's health assurance model drives 200% YoY premium surge across 1000 companies

Health Assurance is a unique healthcare model that combines health insurance with preventive healthcare with a focus on keeping people healthy while providing sick care for them when needed

  • By IPP Bureau | September 02, 2023

Loop, India’s first Health Assurance company, has achieved remarkable growth over the course of last 1 year. During this period, the company has registered an increment of 200% in premium bookings, powered by their unique model of offering preventive healthcare services with group health insurance.

The company crossed the 1,000 customer mark and supports 500,000 employees and families who use the health assurance model to stay healthy and experience a technology-enabled insurance claim experience in the event of sickness. Headquartered in Pune, and backed by visionary investors like Vinod Khosla, General Catalyst, Elevation Capital and YCombinator, Loop introduced Health Assurance in 2018 and has scaled operations across India to 400+ employees, with offices in Pune, Mumbai, Bengaluru, Delhi NCR and Hyderabad.

A concept that is new but being rapidly adopted by Indian companies, Health Assurance combines health data, technology and preventive care to keep people healthy i.e. achieve complete physical, mental and social well-being, as a primary objective, while making sure that they get accessible, affordable and empathetic sick care as and when they need it.

“At Loop, we believe that true healthcare goes beyond reactive measures. Our Health Assurance model is a commitment to proactive well-being, a pledge to keep employees healthy, and a promise to stand by them throughout their health journey. Health Assurance is more than just insurance. With insurance, you pay a premium in case you need critical medical care. With Health Assurance, you pay a premium for the assurance of good health and to have support along your entire care journey through preventive care, wellness programs, and chronic disease management. Imagine if your cardiologist had access to the live heart rate data on your wearable. Or what if your nutritionist checked in on you every week proactively? And what if you could get lab tests every year for free through your insurance plan? All this is possible, with the correct alignment of incentives, data, and care protocols.”, said Amrit Singh, Co-Founder and Chief Revenue Officer, Loop.

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