Allergan Aesthetics, an AbbVie company, has launched a new charitable initiative tied to Skin Cancer Awareness Month, linking consumer referrals with fundraising for skin cancer prevention.
Throughout May, the company will donate $10 to The Skin Cancer Foundation for every new member who joins its Allē loyalty program through the “Refer a Friend” feature—up to $100,000 in total. New users who sign up via referral will also receive $50 off their first Allergan Aesthetics treatment, while the referring member earns $10 off a future treatment.
The initiative pairs consumer engagement with a public health message about prevention and early detection.
"As a leader in aesthetics, our commitment extends beyond treatment to education, prevention, and long-term skin health," said Nicole Mowad-Nassar, Senior Vice President, AbbVie and President, Global Allergan Aesthetics.
"Through Allē and our Members, we're able to activate the community in a meaningful way by encouraging them to share the program while supporting broader awareness around skin cancer and the importance of protecting skin health every day."
The campaign comes against the backdrop of skin cancer being the most common cancer in the United States. The Skin Cancer Foundation estimates that one in five Americans will develop skin cancer by age 70, while having five or more sunburns can double the risk of melanoma—underscoring the importance of prevention and early action.
Medical experts stress that daily habits remain the first line of defense.
"When it comes to skin cancer, prevention starts with daily habits," said Dr. Mona Gohara, board-certified dermatologist. "This includes wearing broad-spectrum sunscreen with SPF 30 or higher, seeking shade during peak UV hours, and avoiding tanning beds. Regular skin checks at home and annual visits to a dermatologist are also key to catching any changes early."
The partnership between Allergan Aesthetics and The Skin Cancer Foundation aims to amplify education and awareness, combining consumer outreach with clinical expertise.
"Education is one of the most powerful tools we have in preventing skin cancer," said Deborah S. Sarnoff, President of The Skin Cancer Foundation. "By partnering with Allergan Aesthetics, we have an opportunity to reach more people with life-saving information about sun safety and early detection, which is at the core of our mission."
