HealthFab, a menstrual hygiene-focused startup, secured Rs 20 crore in Series A funding from Atomic Capital to accelerate its growth and expand its holistic period care offerings.

The newly raised capital will broaden the company’s product portfolio, strengthen distribution channels including quick commerce, and expand manufacturing capabilities to support rising demand.

Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, HealthFab focuses on providing affordable and innovative period care and hygiene solutions. The company is widely recognised for its GoPadFree leak-proof reusable cotton period underwear, designed as an alternative to traditional sanitary pads. 

The startup gained wider visibility after being featured on Shark Tank India and has emerged as the leading reusable period underwear brand on Amazon India.

HealthFab also claims to be the only Indian company to receive dual BIS certification for 50-wash durability and antibacterial performance in this category.

Kiriti Acharjee, Co-founder and CEO of HealthFab, said, “It took us five years to earn the trust of five lakh women. Five years of obsessing over one problem – leakage, until we solved it so completely that women stopped thinking about it altogether. That's when we knew we'd built something real. But leakage is just one of the five days. What about the fatigue that hits on day two? The sleep that gets stolen on day three? The pain that no one talks about but every woman knows? We built trust on one product. Now we're on a mission to serve the whole cycle — energy, sleep, pain, and everything in between. The goal is five million women in three years. Not just protected. Truly cared for.”

HealthFab is also expanding its presence into general trade and quick commerce platforms to reach new customer segments, including first-time users shifting to reusable period care solutions.

Speaking about the investment, Apoorv Gautam, Managing Partner at Atomic Capital, said, “Women’s wellness as a category is growing fast as more new age brands address and improve several aspects of it. HealthFab’s vision of building a complete care ecosystem for women not just for their days of periods but also overall health, deeply resonated with us. We believe that within women's wellness, period care is a fast growing category and HealthFab is poised and determined to capture a large market share in the short term. Kiriti, Sourav, and Satyajit have been very open minded and easy to collaborate with from the day we met them. I believe our operating VC playbook will help unlock a lot of value and accelerate the company’s trajectory.”

Over the next year, HealthFab plans to triple its revenue, strengthen digital engagement with its consumer base, and position itself as a leading holistic period wellness brand in India.