Zydus Wellness has appointed Adhir Anand as Head of Media & Digital, strengthening its leadership team as the company sharpens focus on brand-building and digital consumer engagement.

In his new role, Anand will lead the company’s media strategy and digital transformation agenda, with a focus on integrated marketing, data-led campaign execution, consumer engagement, and strengthening brand visibility across channels.

He joins the company after a seven-year stint at Wavemaker, where he most recently served as General Manager. During his tenure, he also led key client portfolios including L'Oréal as Client Partner and Head.

Prior to Wavemaker, Anand held leadership roles at The Glitch, Dentsu Webchutney, and Fresh Lime Media, building expertise across digital innovation, strategic communications, business growth, and client partnerships.

With close to two decades of experience in digital marketing and media strategy, his appointment is expected to further accelerate Zydus Wellness’s efforts in building stronger consumer connect through data-driven and omnichannel media initiatives.