Dr. Reddy’s Laboratories announced the creation of ‘Fastminar’, the world’s largest toothbrush sculpture of a body part dedicated to raising awareness of dentine hypersensitivity.

Fastminar is a 40-feet structure made with approximately 80,000 toothbrushes and is located at Terna Dental College in Navi Mumbai. The monument has been certified by Guinness World Records as the largest toothbrush sculpture of a body part in the world (supported). The monument was unveiled by Dr. Ashok Dhoble, Hon. Secretary-General of the Indian Dental Association (IDA), in a special ceremony in the presence of officials from Guinness World Records, the IDA, Dr. Reddy’s and Terna Dental College. The event saw Dr. Romi Jain, Head of Public Health, Terna Dental College, speak about recent trends in treating sensitivity and the IDA on the importance of raising awareness on sensitivity.

The world record feat saw nationwide engagement and participation from 8,890 dentists who contributed toothbrushes to the construction of Fastminar. It is part of an ongoing attempt to draw attention to the topic of dentine and tooth sensitivity, treatment options, maximise outreach and encourage timely action to bring India relief from sensitivity. Fastminar will remain on display at Terna Dental College in Navi Mumbai for 365 days. In keeping with Dr. Reddy’s commitment to greener and more sustainable ways of living, the toothbrushes and material used in the monument will then be dismantled, pulverised and re-used in building and construction activity.

Dr. Ashok Dhoble, Secretary, IDA, said: “One out of every five individuals suffers from tooth sensitivity in India, and inspite of this prevalence, there is often little timely corrective action against it. The biggest reason for this is low understanding and awareness of dentine hypersensitivity. With this activity, Dr. Reddy’s has undertaken the responsibility of educating about tooth sensitivity or dentine hypersensitivity. This is a commendable exercise by Dr. Reddy’s and we completely support this initiative.”