HRV Pharma, a global leader in Active Pharmaceutical Ingredients (APIs) and Intermediates, has unveiled its new brand mascots—MaxandLuna—inspired by macaws, known for their vibrant colors and lifelong bonds. The mascots embody the balance of strength and care that defines HRV’s evolution as a trusted pharmaceutical and pharma tech enterprise.

Max and Luna personify HRV Pharma’s core values of trust, loyalty, and authentic partnership. Reflecting the company’s belief in enduring collaboration, Max, bold and decisive, represents strength and determination, while Luna, calm and intuitive, stands for wisdom and compassion. Their names, derived from the Latin words for “greatness” and “moon,” capture the harmony between power and purpose—core elements of meaningful partnerships.

Speaking on the occasion, Hari Kiran Chereddi, Managing Director of HRV Pharma, said, “When I started HRV, most conversations in pharma were about margins and pricing, while very few focused on what truly matters—the value of genuine, lasting partnerships. That’s when I realized we had to think differently. Max and Luna, inspired by the lifelong companionship of macaws, embody the spirit we strive to bring to every relationship at HRV: one built on trust, transparency, and shared growth.”

Chereddi further emphasized that the mascots are not just symbols but ambassadors of HRV’s values. They represent the company’s enduring promise to its suppliers, customers, and employees—one of reliability, empathy, and long-term commitment.